About Us

Founded in 1999 by Cheryl Coors, COORS Leadership Capital is a retained, certified woman-owned small business specializing in consulting and executive search services tailored to the distinct needs of our clients. Our proven processes are designed to enhance executive leadership, physician alignment, communication, and organizational effectiveness.


COORS Leadership Capital is dedicated to bringing a personalized and compassionate approach in delivering creative solutions to communities, physicians, hospitals, health systems, and academic institutions.


COORS Leadership Capital exists to positively impact the evolving healthcare industry and academic institutions through value-based, transformational solutions delivered with a personal approach.






Benefits of the COORS Team

As a boutique firm, we are dedicated to providing a concierge level of service and delivering outstanding results. At COORS, our philosophy is based on building a long-term partnership with your organization that breeds mutual success. We provide our clients with a personal attention that is unmatched by larger firms; we are always readily available and easily accessible.

The COORS team of experts have proven track records in every dimension of healthcare including large systems, flagship medical centers, academic institutions, mid-sized and stand-alone systems and hospitals, and rural sole community providers.

Cheryl Coors


Cheryl Coors began her career in nursing and progressively transitioned through practice management, Biotech sales management, and executive search.  With over 30 years of healthcare experience, Cheryl gives a unique perspective in understanding the challenges facing the healthcare industry.  Today, she has established herself as one of the top Search Consultants in the recruiting industry and has expanded her services to include leadership development training, executive coaching, and board education.

In 1999, Cheryl founded COORS to bring the highest standard of professionalism, integrity, and personalized service to the healthcare search industry.  She has successfully placed over 500 professionals at varying levels and transformed numerous organizations.  Cheryl is a certified Behavioral Analyst and has a Master’s degree in Healthcare Administration. Cheryl is an active board member for two non-profit organizations in Charlotte, NC.

Kelly Sing

Recruitment & Training Coordinator

Kelly Sing recently received her Master of Health Administration from the University of North Carolina at Charlotte, graduating Upsilon Phi Delta.  While earning her degree, she taught an undergraduate course, Health & Quality of Life, at UNCC.  Previously, Kelly has held several highly competitive internships in hospital administration, pharmacy, and research, as well as a management role in retail.

Kelly attended East Carolina University and graduated with a Bachelor’s degree in Psychology while receiving pre-medical training.  Kelly is committed to COORS mission to positively impact the evolving healthcare industry.

Christine Hall

Research & Business Development Assistant

Christine Hall received her Bachelor’s degree from North Carolina State University in Mass Communications, Advertising, and Marketing.  Christine developed her career in corporate marketing within the publishing industry at Disney Publishing Worldwide.  Following Disney, Christine continued her career in marketing/sponsorship sales and event planning.  Christine Hall supports our team in research and business development and is committed to facilitating an efficient and responsive placement process for our clients.

Sandra Tamayo Hartz

Research Analyst

Sandra Hartz has over 15 years in customer service oriented industries. Sandra provides the sourcing expertise for COORS, Sandra holds a bachelors degree in Transportation and Logistics from American Military University. Sandra has been with COORS since July of 2017 and is fully committed to the COORS mission.

John W. McDaniel

Senior Physician Strategy Advisor

John W. McDaniel is President and Chief Executive Officer of Peak Performance Physicians, LLC working in partnership with COORS Leadership Capital to create a comprehensive suite of physician solutions. Since 1989, Mr. McDaniel has overseen the development and growth of Peak Performance Physicians, LLC. In addition, he has fifteen years of experience in hospital administration, serving as President and Chief Executive Officer of healthcare systems. He earned a Master’s degree in Healthcare Administration from George Washington University and has been published in The Wall Street Journal, and The Harvard Business Review and has made numerous presentations to industry and professional associations.

Marcia Messer

Senior Advisor

Marcia Messer is Chief Executive Officer and Owner of Messer & Associates working in partnership with COORS Leadership Capital to deliver innovative solutions to improve operations, and strategically capture market share. Marcia is a visionary system-level healthcare executive with over 30 years of experience. She has a passion for implementing innovative solutions to advance healthcare in a rapidly changing environment. Her expertise lies in strategic development and working within deeply matrixed organizations to build ground-up service line programs, cultivating physician relationships and building high-performing teams. She has her Master’s degree in Healthcare Administration and Business Administration as well as a background in nursing.

Lauren Weatherford

Office Coordinator

Lauren Weatherford received her Bachelor’s degree from Columbia Southern University in Business Administration. While earning her degree, she worked as a compassionate Healthcare Representative at Baylor Scott and White, in the Dallas-Ft. Worth Metroplex. There, she gained much insight in Patient Experience, Performance Analytics, Strategic Advisory Solutions, HIPAA Compliance and Implementation processes of Protocols and EMR Systems.  Lauren is fully committed to the COORS mission.

Stephen Hartz

Organizational Architect

LCDR Stephen Hartz is an active duty Naval Officer that is transitioning to civilian life. With 19 years of experience in the military and varying levels of leadership as a Surface Warfare Officer and Combat Search and Rescue Helicopter Pilot, Stephen has a unique insight, and brings a wealth of knowledge and experience to COORS and its clients.  Stephen is a certified Project Management Professional, Lean Six Sigma Green Belt, and Behavioral Analyst.  He holds a Master of Science in Orbital Mechanics and a Master’s in Business Administration from American Military University, where he graduated with honors.  Stephen attended Virginia Tech and graduated with a Bachelor’s in Science in Finance and Hospitality Resource Management, while playing football and working full time.

In the Navy, Stephen became an expert in Risk Mitigation and Management, Crew Resource Management, and High Reliability Organizations.  As the Officer in Charge of the Department of Defense’s #1 Search and Rescue unit with over 250 missions in three years, he was able to implement and prove the theories he learned and became certified in over the years.  As an Organizational Architect, Stephen can help create, improve, or redefine your organizational culture and/or structure.

The History of COORS


Accepted into AESC

We are a proud member of the Association of Executive Search and Leadership Consultants (AESC). AESC is an exclusive association of executive search firms vetted to rigorous quality standards. Members are recognized leaders in global executive search and leadership advisory solutions.


20-year anniversary!

Introduction of COORS Leadership Capital


Awarded SWaM Certification


Developed Advanced Leadership Development tiered program

to include:

  • 360 Evaluations
  • EQ


Cheryl received the Strathmore’s “Woman of Excellence” award


Expanded services to include Physician Coaching services


Awarded Certification for Woman Owned Small Business (“WOSB”)


Received “Excellence in Leadership” award from American Economic Institute


Expanded in Rural Health Board Education


Cheryl receives the “NAPW” award


Launched COORS Healthcare Solutions, LLC.

(a subsidiary of COORS & Associates, Inc.), expanding our service offerings to include:

  • Interim Leadership Division
  • Physician Resources Division
  • P3: People, Process, and Performance Training Division


Expanded Leadership Development Training to emerging leaders and executive coaching


Developed Physician Advisory Council Program


Relocated corporate office to Charlotte, NC


Implemented Leadership Development Training

Coaching specific for nursing leaders


Formed COORS & Associates, Inc.


Launched Leadership Development Training


DISC/PIVA Certified Behavior Analyst


Created Physician Search Division


Implementation of Target Training International Talent Insight Assessment tool

Healthcare System’s making massive leaps to improving the quality of patient care, thanks to Technological Advancements. Are you familiar with healthcare (IoT) hardware and devices and the positive impact it’s made in Healthcare organizations?

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Talent Management and Development programs prove to be highly successful in the healthcare industry! Do you feel that this is key to filling gaps in organizations?

Check out our P3 Institute at https://t.co/ko4Gb5wrZt today!

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Check out our latest article proposed by our Senior Advisor, Marcia Messer MBA, MHA.

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COORSLeadership Capital invites you to explore an exciting opportunity with our client, Mercy Medical Center, for Director of Women and Children’s Services.

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HHS funding nearly $107 million throughout federal health centers across the country! Share your thoughts on quality driven strategies for overcoming challenges in health systems.
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CMS leaves Hospitals feeling indifferent about the proposed rule to post “shoppable” payer prices online. CMS must release a final rule by November. What are your thoughts? Will Rural Hospitals be able to stay afloat, given the issue with contract costs?
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